'The Lego Batman Movie' Endcap

When you have the hottest “horse” in the race, you ride it as long and as far as you can. Hence, an endcap featuring Lego Batman-themed toys. By utilizing the mass retailer store’s endcap shelving, the display could be tailored to the size of the packaging at no expense to the brand. The full-color header coordinated the toy sets very nicely. The header color was slightly different than the island unit, but it was a dead match to the package colors.

— From 'Ricci at Retail,' published August 2017