Tostitos 'Made for Super Bowl' Floorstands

The battle for creative merchandising during the pre-Super Bowl period is fierce. This corrugated series of helmet replicas enclose shelves of products from PepsiCo/Frito-Lay. There’s easy recognition and tons of product on both sides. Kudos to the rep or store associate who did the setup and maintained these units for well over a week.

— From 'Ricci at Retail,' published July 2017