PepsiCo 'Made for Super Bowl' Spectacular

We know the Super Bowl is a huge event that demands a huge presence in-store. This multi-brand presentation, framed nicely by this PepsiCo/Frito-Lay spectacular, literally stopped traffic. Strategically located adjacent to a main entrance in this superstore, this behemoth funneled shoppers down the entire array of drinks, salty snacks and assorted goodies. This arrangement grabbed attention and sales as shoppers entered the store, and reload was simple.

— From 'Ricci at Retail,' published July 2017