E-commerce

PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.
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Loyalty Marketing

Reckitt Brands to Fetch Consumers More Rewards

Fetch shoppers can now earn even more rewards by purchasing household favorites like Air Wick, Finish, Resolve and Woolite.
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Augmented Reality

Jones Soda Brings Labels To Life With Augmented Reality

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.
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Where CGs are Putting AI/Machine Learning to Work

Learn the must-haves for success in implementing AI throughout sales and marketing functions, as well as within the supply chain and product innovation. 

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How to Scale RGM Solutions Across the Enterprise

CGs are increasingly grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Tackle these roadblocks with this blueprint. 

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Lego Unveils Brick Made From Recycled Plastic Bottles

The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail.