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Tech Transformation Podcast: Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels. -
Powering an Agro-Technology Company’s Ambitious New Distribution Strategy
Here’s a success story of how a global biotechnology company was able to swiftly onboard hundreds of distributors and retailers at a win-win cost model by implementing TradeEdge DMS. TradeEdge is a cloud-based solution that enables brands gain maximum channel visibility, add new channel partners, improve retail execution and reach new markets faster. Read on to know more.Sponsored