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Supply Chain

  • Newcastle "Walks the Dog"

    A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

  • Wal-Mart Launches Major Food Initiative

    This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.

  • Pilgrim's Pride Launches New Web Site

    The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.

  • RedPrairie Acquires Shippers Commonwealth

    The acquisition powers the expansion of RedPrairie On-Demand Center solutions for transportation and distribution needs of shippers of all sizes.

  • Carlsberg Signs Accenture Contract for BSP

    The services will support Carlsbergs future growth through the introduction of common business processes and an enhanced ability to share best practices across its European operations.

  • Coca-Cola Talks New Ways of Collaboration

    As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.

  • The Silver Lining in Cloud Computing: Kevin Tigges, Microsoft

    Winning at the shelf is all about ensuring consumers can quickly find their brands at just the right time and price. Winning is also about leveraging the right technologies to make that happen. The time and price are ideal right now for Cloud Computing. Kevin Tigges, Microsofts U.S. consumer goods industry solutions director, discusses with CGT why this new technology is gaining momentum.

  • 2011 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

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