Supply Chain

Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

Many years of success brought Patagonia to a juncture where it became necessary to review the effectiveness of business processes and infrastructures in a way that would allow it remain true to its mission of supporting the environment.

The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

A comparison chart of solution providers to the consumer goods industry in 2011. Plus, industry experts address market trends and challenges, like demand planning, downstream data and S&OP.

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.