Supply Chain

ConAgra Buys Marie Callender's Trademarks for $57.5M
This transaction fits into ConAgra Foods' acquisition strategy, which seeks to add depth and strength to its existing product lines in key strategic pillars such as convenient meals, snacks and meal enhancers.
Fonterra Optimizes Predictive Analytics
Fonterra will implement a SignalDemand solution partnered by IBM Global Business Services as part of the IBM Consumer Products Industry Framework.

Sundance Completes PLM Implementation

Working with the Product Specification and Calendar Management modules of Centric 8 PLM, Sundance completed implementation in 11 weeks.
Sara Lee Changes Spin-Off Plans

A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.
2011 Shoppers' Promotional Experience Study

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.
Goal-Oriented Degree

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
2011 Visionaries

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
An Industry of Visionaries

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
2011 Sales & Marketing Report

New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.