Supply Chain

Kraft Gives Oreo a Makeover
To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
Black & Decker Gets a New Grip on Innovation
Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.

2011 Product Innovation Solutions

A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
4N Creates Something Completely New

Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.
The Next Generation of Innovation

CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.
Consumers Demand More of New Henkel Product

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.
American Greetings Offers Mobile Greetings

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
2011 Consultant Services

A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.
Snack Factory Innovates in a Crunch

Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
Social Listening

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.