Supply Chain

CG manufacturers are aggressively exploring ways to integrate new channels such as social media and mobile into the marketing mix to attract and engage consumers. At the same time, however, they are not ready to abandon traditional approaches to consumer marketing.

To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.