Supply Chain

LOreal Introduces App
The hair color aisle can be daunting so, L'Oreal Paris is helping take the guesswork out of choosing the right hair color shade with the launch of a mobile app.
Rubbermaid Leverages Insights to Create LunchBlox
Rubbermaid's new LunchBlox are built for the perfectly packed lunch for work or school.

Campbell Puts V8 V-Fusion in a Drink Box

Available in three delicious flavors Apple, Berry and Fruit Punch these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.
2012 Product Innovation Solutions

A comprehensive listing of solution providers in the areas of new product development, introduction, launch and more.
Bacardi Celebrates 150 Years of Innovation

This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.
Lays Taps Consumers for Next Chip Flavor

The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.
P&G Repeats Successful Marketing Campaign

The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.
The Evolution of Retail

The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.
New LeapFrog Product Launch Sets Pre-Sale Record

LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.
PepsiCo Brings Yogurt to U.S.

Muller Quaker Dairy, a joint venture between PepsiCo, Inc. and the Theo Muller Group, bring Europe's Muller yogurt to the United States.