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Supply Chain

  • Flowers Foods Completes Sara Lee Brand Acquisition

    This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.

  • Supply Chain Leaders vs. Laggards

    Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.

  • Reckitt Benckiser Boosts In-Store Data Collection

    Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution.

  • Build Versus Buy: Providing Mobile Applications for Employees

    This paper examines enterprise organizations considerations when making the Build vs. Buy mobile app decision, as well as how one large consumer products company answering this important question.

  • Smith Optics Enhances Online Capabilities

    Smith Optics utilizes hybris Commerce Suite and PCM technology, expected to provide an enhanced and consistent e-commerce customer experience.

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