Supply Chain

The Six Gotchas: Common Misconceptions in Mobile Application Development
Developing mobile applications requires an investment of time and resources. Learn about six mobile myths that to costly mistakes and how to avoid them.
Mondelez Signs Global "Mobile Only" Media Deal
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

The Future Consumer

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
Yoplait Says Cheers to Spring

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
Nestle Helps Retailers Meet Shopper Needs

A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
Mobile Technology

New research from CGT and SAP takes a deep dive into one of the most popular areas of investment among consumer goods manufacturers: Mobile sales execution.
Stride Rite Introduces New Line

The Crib & Crawl collection is expertly tailored for a pre-walker and constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven RITE STEPs System.
Prestige Brands Inks Promotion Optimization Deal

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.
Smithfield Foods to be Acquired for $7.1B

The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.
Come to the Table

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.