Supply Chain

Hostess Enlists Accenture for Re-Launch
Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers
All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.

Big Data Spending to Reach $114B in 2018

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.
Take the Next Step: Adaptive Analytics

Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.
Campbell's and GMCR Bring Soup to Keurig

Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
Target App Updates Boost Mobile Experience

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.
Mondelez Redesigns Supply Chain

The supply chain initiatives are expected to deliver $3 billion in gross productivity savings and $1 billion in incremental cash over the next three years.
Jarden to Acquire Yankee Candle for $1.75B

The transaction is expected to extend Jardens portfolio of consumer brands in niche, seasonal staple categories, while creating opportunities in cross-selling, broadening the global distribution platform, and deepening Jardens talent bench.
Google and Nestle Reveal Android KitKat

The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.
Kraft Names CFO from P&G

The candidate will succeed CFO Tim McLevish in Q1 2014, and brings a wealth of consumer packaged goods experience, having worked for nearly 20 years at Procter & Gamble.

Hostess Enlists Accenture for Re-Launch

Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

Big Data Spending to Reach $114B in 2018

Take the Next Step: Adaptive Analytics

Campbell's and GMCR Bring Soup to Keurig

Target App Updates Boost Mobile Experience

Mondelez Redesigns Supply Chain

Jarden to Acquire Yankee Candle for $1.75B

Google and Nestle Reveal Android KitKat

Kraft Names CFO from P&G

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