Supply Chain

How to Ensure Your Big Data Initiatives Pay Off
Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.
Campbell Appoints President of Asia Pacific
Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.

Mars Chocolate Introduces Fall Lineup

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.
Hershey Launches First New Brand in 30 Years

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.
Smucker Invites Dunkin' Fans to Mug Up

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.
Del Monte Updates Iconic Brands

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
Mondelez Partnership Mobilizes Global Brands

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.
Thirty-One Gifts Taps Retail Planning Solution

TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.
Walmart CEO Says Near-Term Execution is Critical

Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.
Winning the Digital Consumers Trust

If consumers dont trust how your product is represented digitally, they are not purchasing it. Adhering to GS1 standards and investing in proper distribution of your product data can help close the loop with the new wave of retail consumers.