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Supply Chain

  • Goodyear Names Global Sales and Marketing Exec

    Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience.
  • Jamba Juice Supports Business Processes for Growth

    Jamba teams with Capgemini as part of its effort to achieve 10 percent to 20 percent G&A reduction goal and drive accelerated growth.
  • Jockey Partners with Gerber for Childrenswear Line

    The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.
  • Latino Shoppers Mirror Habits of American Consumers

    Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment
  • McCormick Reveals Trends in American Homemade Meals

    Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.
  • Keurig Shares Soar After Kraft Announcement

    According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.
  • Sam's Club Calls on Small Businesses for New Products

    Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.
  • Straight Talk: TPM Reality Check

    Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.
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