Supply Chain

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

A comparison chart of solution providers to the consumer goods industry in the areas of transportation management, warehouse management and more.

Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.