Supply Chain

Category Management Meets The Supply Chain
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.
Campbell's Recipe for Easy Cooking
Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.

Avon Launches Redesigned E-Commerce Site

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.
Mars Introduces Newest Products and Brings Back Fan Favorites

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.
2014 Tech Trends Report

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.
Swire Beverages Thrives Under Pressure

Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.
Making Lemonade Out of Tracing Lemons

Mark Miller, VP of Supply Chain, AFS Technologies, reveals how traceability compliancy can optimize warehouse operations
Mars and Wrigley's Bright Idea Pays Off

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.
Hormel Launches Integrated Marketing Campaign

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.
Juicy Couture to Launch in India

In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com.