Supply Chain

New research reveals how adopting a demand-driven operating model is a major factor in having highly relevant products supported by targeted marketing and merchandising in the right stores at the right time.

A division of the global packaged food giant is expected to improve order fulfillment capability and traceability of goods.

The product is fully compliant with GS1 EPCglobal's Electronic Product Code Information Services (EPCIS) standard for capturing and sharing information on a product's location, temperature and other relevant data.

Driscoll Strawberry Associates' mission is to grow and supply the best berries in the world. Using a mobile solution to keep goods moving and satisfy complex traceability has created more efficiency for its supply chain.

To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.

With such a broad assortment of products across multiple categories, inventory productivity was a tremendous challenge for this direct marketer.