Supply Chain

CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.

CG manufacturers require a deeper understanding of and greater visibility into the cost of doing business. Cost-to-serve methodologies analyze these costs, and as a result, profit margin that can be attributed to business activities and customers.

Kraft institutes a new synchronized trip program from Oracle that reduces "empty miles" within its U.S. private fleet and top 50 carriers.

A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.

The company chooses a new solution that is expected to meet product demands and support efficient manufacturing operations.

The surf and snow apparel company places its supply base on a TradeCard platform to automate transactions and take advantage of online financial services.

Compressing the amount of time between when a marketing campaign is defined and when the product reaches store shelves is a key strategic objective. The business benefits are clear: accelerating the time to market in a repeatable and reliable way allows companies to recognize revenues faster, increase market share and enhance brand image.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.