Supply Chain

Sara Lee Sells Business to Ralcorp for $545M
The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.
Three Examples of Shelf-Connected Supply Chains
Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf. Thought-leaders from JDA Software Group and Capgemini reveal how they are helping trading partners, Sony Electronics, Frito-Lay and ScottsMiracle-Gro, to do just this.

Shiseido Enters U.S E-Commerce Market

The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
Snyder's-Lance Acquisition Expands DSD Reach

George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.
Kraft Foods Fosters Digital Innovation

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
PepsiCo Responds to Spontaneous Consumer Chatter

Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.
2011 Social Media Solutions Guide

Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs
Roku Boosts Revenue with Referral Marketing Program

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.
DSR Enterprise Vision

IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR.
Specialized Creates Brand Enthusiasts

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.