Supply Chain

Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.

The Crib & Crawl collection is expertly tailored for a pre-walker and constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven RITE STEPs System.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.