A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.
Mattress company Serta Simmons is overhauling their supply chain tech processes, leveraging machine learning and AI tech to optimize manufacturing efficiency and support the company through their next stage of growth.
Tyson Ventures, the venture capital arm of Tyson Foods, Inc., has invested in a cloud-based transactional carbon credit inset solution for the livestock sector. Get the details.
Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.
No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.