This report underscores the importance of investing in data and analytics based on survey responses from 200-plus C-level and VP-level executives. There remains, however, a disconnect between data available to a company and the forward-looking insights needed at the executive level.
A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management.
- Significance of company size in increasing new freight flow in stores
Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues.
Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,
Artificial Intelligence (AI) can offer a huge benefit to retail and CPG supply chain managers, but only if the AI is based on solid fundamentals that consider the diverse and dynamic nature of today’s modern supply chains.