The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.
As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
This white paper, developed collaboratively by Consumer Goods Technology and SAS, examines the impact that machine learning and other automation tools are having on success at forward-thinking consumer goods organizations.
Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.