CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.
DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?
The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.
Levi’s investments in artificial intelligence to improve both customer experience and demand forecasting are paying off, and the company will prioritize its fulfillment capabilities to further leverage stores and distribution centers in order to manage its digital growth.
Identifying high performers who can act as models for other employees in similar roles can significantly improve overall production performance, ROI, output and even employee job satisfaction. Learn how AI can help.
CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape.
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.