The sense of urgency around a cohesive cross-platform strategy is real, and it’s critical for business leaders to ensure e-commerce is properly resourced internally.
A skilled government affairs and communications strategist, the exec has extensive legal and policy experience and has provided analysis of complex federal issues for committees and members of Congress.
As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge.
Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Unioncrate CEO Shastri Mahadeo to learn how AI can help solve these issues and even unlock new value.
With the ongoing pandemic, orchestrating recalls is a behemoth task! How can organizations minimize the negative consequences of recalls? Undeniably, traceability is the first step to achieving supply chain visibility.
The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.
The international tobacco company will utilize a SaaS and cloud-based transportation management solution to complete its end-to-end supply chain strategy.
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Date: April 28th @ 11 AM ET
In the face of a Post-COVID world, leading CPGs are turning to data science to:
Accurately predict demand.
Make SKU rationalization decisions.
Identify growth opportunities.
In this webinar, former Unilever Marketing Director Ada Gil a
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Date: Wednesday, April 21st @ 2 PM ET
Over the last year, consumers have become dependent on digital channels for information on products that they would normally get in person.
The pandemic’s ramifications across the consumer goods industry will be felt for quite some time, and perhaps no more so than within demand planning. Dig into some of the data surrounding the state of demand planning, how the industry is reacting and responding, and deep insight from supply chain analysts.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward.
It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
The last year has left many to navigate uncharted territory and make decisions on the fly. Consumer behavior is no different, as increasing demands completely upended sales and marketing strategies.
