Research and Reports

Digital Product Traceability: Balancing Resilience & Growth During COVID Times
With the ongoing pandemic, orchestrating recalls is a behemoth task! How can organizations minimize the negative consequences of recalls? Undeniably, traceability is the first step to achieving supply chain visibility. Download the whitepaper to learn how digital traceability solutions combined with real-time data can help build a resilient supply chain.
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Not Normal Just Yet: Demand Planning in 2021
The pandemic’s ramifications across the consumer goods industry will be felt for quite some time, and perhaps no more so than within demand planning. Dig into some of the data surrounding the state of demand planning, how the industry is reacting and responding, and deep insight from supply chain analysts.

The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
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E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
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EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
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The Guide to Programmatic Commerce Starting with the Consumer

Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
Direct-To-Consumer is Not Just a Sales Channel

Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.
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Accelerated E-Commerce: 21+ Trends and Transitions That Will Shape the Industry in 2021

It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
Making the Pivot to DTC

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.
Virtual Fireside Chat: Where is TPM/TPO Headed?

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in.