Product Innovation

Coca-Cola to Stock Rideshare Fleets
The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.
Sherwin-Williams App Lets Consumers 'Try' Colors
The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.

Ahold Delhaize Helps Launch AI Innovation Center

At the "AIRLab," seven PhDs will research socially responsible algorithms that can be used to make recommendations to consumers and transparent technology to manage the flow of goods.
Halo Top Leads IRI's 'New Product Pacesetters'

The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.
Peak Sports Debuts Latest 3D Printed Shoes

By using selective laser sintering technology and a more lightweight, flexible powder, China-based Peak is claiming “superior cushioning performance.”
P&G Acquires Merck’s German-Based OTC Brands

The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets.
Small Suppliers Are Tops at Whole Foods

Amazon's healthy grocery chain recognized product partners for their quality, innovation and sustainable sourcing practices through its sixth annual Supplier Awards.
Burt’s Bees Launches Recycling Program

The all-natural Clorox brand has teamed with recycling specialist TerraCycle to let consumers recycle product packaging by mail.
Swanson Health Sharpens Pricing with AI Tool

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.
GMA’s SmartLabel Attracts Brands, Consumers

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.