Bridging the gap between in-store and online, the fine jewelry brand is launching virtual "toolbox" enhancements to better equip retailers to provide customers with a seamless shopping experience.
In the span of one month, L'Oréal has expanded its portfolio three times through a licensing agreement with Valentino and the acquisition of two companies.
The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.
New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.
To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.
