Product Innovation

Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit

Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

A visual overview of the Consumer Goods Sales & Marketing Summit 2018, held June 18-20 at the Roosevelt Hotel in New York.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.