Tip of the Spear Technology: DiSa

In a new showcase at this year's Consumer Goods Sales & Marketing Summit, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by CGT and i2i for their ability either to enhance retail presence or improve consumer engagement — or both.

This video showcases DiSa (Digital Safety), which offers digital asset protection solutions that safeguard products all the way through the manufacturing process to the point of sale, keeping them non-functional until purchase.