New Product Launches

Urban Skin Rx Expands Reach to CVS, Ulta

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.
P&G brandSaver: February 2019

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.
Kind Healthy Snacks Names President

Health and wellness veteran Mike Barkley was succeed John Leahy as president and chief operating officer of Kind Healthy Snacks.
BevMo! Tests Voice-Enabled On-Shelf Shopping Assistant

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.
Brandless Expands to Baby, Pet Categories

The alternative online retailer is expanding its reach to include baby and pet products at slightly higher price points than its original model.
Top CPGs Join TerraCycle in Reusable Packaging Initiative

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.
Avocados From Mexico Sends IBM Watson to the Dogs

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.
L'Oreal's Latest Tool Detects pH Levels

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

Tip of the Spear Technology: EON Group