The Pulse -- May 2004Cheez-It Gets a New Twist Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Tech Talk -- January 2004 Zebra Delivers Compliant RFID The Pulse -- November 2003 For many, a hot cup of Starbucks coffee is an everyday ritual. Migrating to Clean Data Kimberly-Clark and Herr Foods Synch Up Product Info Mondelez Brand Markets to Millennials The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership. First Previous 200 201 202
