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New Product Launches

  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

  • Finishing Touch

    Beech-Nut dishes up the perfect launch

  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

  • Insights -- July 2004

    According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

  • The Pulse -- May 2004

    Cheez-It Gets a New Twist

  • Special Report - May 2004

    The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

  • Product Management: Fast Turnaround

    How Procter & Gamble saved one of its key brands

  • Tech Talk -- January 2004

    Zebra Delivers Compliant RFID
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