New Product Launches

Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

How to ensure successful product launches

Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.

The successful private-label business of Staples Inc. dates back to the 1990s.

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors