New Product Launches

Procter & Gamble plugs into the air care market with a noticeable, new scent

Texas Instruments Incorporated (TI) is now tagging 100 percent of its calculator products shipped to Wal-Mart with RFID tags based on the Gen 2 EPC specification.

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.

Pepsi Leaps Over Competitors With Off-Beat Beverage

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

How to ensure successful product launches