New Product Launches

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

How companies can launch better products to the market faster

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

Procter & Gamble plugs into the air care market with a noticeable, new scent

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Texas Instruments Incorporated (TI) is now tagging 100 percent of its calculator products shipped to Wal-Mart with RFID tags based on the Gen 2 EPC specification.

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.