New Product Launches

EPCglobal US President Mike Meranda talks about RFID post UHF Gen 2 standard approval

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Anheuser-Busch purchased the Rolling Rock brands and recipes from InBev USA, the U.S. subsidiary of Belgian-based InBev, for $82 million.

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.

As part of its strategy to focus on its higher-margin oral and personal care businesses, Colgate-Palmolive Company agrees to purchase Tom's of Maine.

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

Perfetti Van Melle Data sync strategy eliminates redundancy

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"