New Product Launches

Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.

Beverage producers are continuing to focus on new product innovation as a principal way of increasing market share.

As I write this note and ponder the October issue, I can't believe that fall is already here.

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

How to bring products that satisfy shopper needs to market before the competition

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.