New Product Launches

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

How to bring products that satisfy shopper needs to market before the competition

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

Procter & Gamble drives new product development with breakthroughs from across strategic functions

In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.