Coca-Cola Buys Regional Soda BrandThe beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie. Frito-Lay Gets Alexa Talking for Back to SchoolThe seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids. CMO of the Year: 2018 Finalists A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. Kroger Launches New Delivery Platform The new Kroger Ship service is offering such perks as exclusive products and prices, special promotions and free delivery on orders over $35. Nestlé Waters Names New CMO Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. Zarbee's Joins Johnson & Johnson Family The maker of natural OTC products will be acquired by Johnson & Johnson Consumer Inc. Lands’ End Unveils New Collection on Facebook Live Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. Kroger Launches Its Own Men's Grooming Line The Bromley's For Men line represents the latest effort in the ongoing "Restock Kroger" business initiative. Tito's Vodka, Allrecipes.com Host a Chatbot "Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes. SCJ Boosts Fragrance Disclosure Policy The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio. First Previous 42 43 44 45 46 Next Last
