Campbell Soup Undertakes Strategic ReorganizationA new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models. Tom’s of Maine Launches Alcohol-Free MouthwashTom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth. Glenlivet Tries a Virtual Tasting Test To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam. Haagen-Dazs Supports Honey Bees Virtually Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor. Consolidated Mills Introduces E-com-Friendly Jars, DTC Site The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging. Wagz Showcases New Dog Care App The pet care brand's new “smart” dog collar helps owners monitor their pets in a variety of ways. L'Oreal Adds Another "D.O.S.E" of Product Customization Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations. Cheetos App Makes the Whole World Look Cheesy The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation. Colgate Shelf Talker Mattress Startup Aims to Disrupt the Disruptors Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online. First Previous 45 46 47 48 49 Next Last
