Customer Relationship Management (CRM)

The spirits distributor has developed a suite of tools that will help suppliers and customers better identify business opportunities among multicultural consumers.

The connected pet company has expanded its portfolio with the Link AKC smart collar, which tracks location, activity, health, and other data.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: on-shelf inventory tracker WiseShelf.

Acquisition of Marketo's business-to-business marketing platform will help Adobe deliver better customer experiences.

Arnaud Gauthier will be responsible for sales, services and customer success across Europe, the Middle East and Africa.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."