Customer Relationship Management (CRM)

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

The line of high-capacity, small-footprint appliances marks the global brand's first distribution through Home Depot stores.

The UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes.

To remain relevant with consumers, companies must continually adjust and reinvent their engagement across channels.

A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.