Customer Relationship Management (CRM)

When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?"

Selecting an enterprise suite is a little like choosing between an exotic sports car and a mid-priced sedan, according to research published by Gartner (www.gartner.com).

Two of the three new e-business integration players roared to the top of this year's Best of Breed list, with Microsoft (www.microsoft.com) taking first place and IBM (www.ibm.com) second.

While these companies didn't make the best-of-breed lists in their respective categories, they certainly deserve a look as you put together your RFPs for the coming year.

Continuing a trend THAT started last year, the results of this year's CGT Best of Breed survey on the customer relationship management (CRM) market once again shows that consumer goods firms are far from unanimous in their choice of the top provider.