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Customer Relationship Management (CRM)

  • Chain Reaction

    Adjusting to evolving customer demands
  • A Show of Force

    Driving productivity with sales force automation
  • Scents and Sensibility

    A mindful scorecard unites Coty with its customers
  • Going Steady

    Gaining CRM success through gradual execution
  • Metric System

    The art of attracting and retaining customers is a sizeable challenge for the CG industry.
  • Supplementing Income

    Nearly every CG company has found itself overwhelmed by the sheer volume of customer information that passes its way nearly every day.
  • The Sun Never Sets

    As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.
  • Scotts Feeds Growth

    Three years ago the Scotts Company was turning inventory twice a year, which may not sound like much to a company that does 50 turns a year like Dell.
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