Customer Relationship Management (CRM)

A mindful scorecard unites Coty with its customers

Gaining CRM success through gradual execution

The art of attracting and retaining customers is a sizeable challenge for the CG industry.

Nearly every CG company has found itself overwhelmed by the sheer volume of customer information that passes its way nearly every day.

Three years ago the Scotts Company was turning inventory twice a year, which may not sound like much to a company that does 50 turns a year like Dell.

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

Improving the bottom line involves more than just deploying the latest technology.

As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.