Why Brands Must Embrace the Tech Evolution An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm. Perry Ellis Switches CRM PlatformsThe luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global. Hershey Promotes Phil Stanley to Chief Sales Officer The Hershey Co. recently promoted Phil Stanley, its vice president of sales business development, to the role of chief sales officer. Ripple Street Partners With Curalate on Content Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable. CPGToolBox Connects with Salesforce Lightning A new TPM platform from CPGToolBox leverages Salesforce.com Lightning for improved experience and productivity. Blockchain: Farm to Consumer is a Journey of Trust The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency. Tip of the Spear Technology: Competitoor CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: price intelligence tool Competitoor. News America, Toshiba Team for Next-Gen Media The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. Kroger Goes Back to College to Foster Innovation The supermarket company will operate an innovation lab within the University of Cincinnati to nurture future talent and tech. First Previous 96 97 98 99 100 Next Last