Tip of the Spear Technology: HeroFi

HeroFi is an AI-powered revenue optimization platform that "digitizes" physical retail spaces by generating store-level, context-relevant shopper messaging using internal (sales, inventory) and external (weather, traffic, sports) data.

The platform drives better consumer engagement, sales, trip frequency, basket size, profitability, and conversion by enabling physical locations to message any digital screen, device, or consumer messaging service in real time.

HeroFi will participate in the Tip of the Spear Technology showcase being held next month as part of RIS News' Retail Experience Summit in San Diego.