Tip of the Spear Technology: WiseShelf
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: on-shelf inventory tracker WiseShelf.
Wiseshelf is an IoT-enabled appliance mounted on existing retail shelves that provides real-time information regarding the stock level of each product.
The goal is to turn the shelf into a platform for interacting with both employees and shoppers in a variety of use cases: logistics and operations, marketing and promotions, and data collection and analysis that can inform planograms and shopper engagement plans for retailers and brands.