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Data & Analytics

  • How to Unlock Value From Direct-To-Consumer Platforms

    While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.
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  • Getting Direct-To-Consumer Right

    While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
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  • CGs Embrace Retail Execution Tech to Increase Employee Engagement

    This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.
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  • Smashing Linear Dependencies In the Supply Chain

    As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
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  • AI-Powered Fulfillment and Distribution

    Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.
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  • Samsonite Boosts Digital Consumer Experiences

    Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.
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  • Advantage Solutions Taps StayinFront to Enhance Retail Execution

    Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.
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  • The Future of Business Means Ditching 'Data Driven' and Being Data Empowered

    The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
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