Reckitt Brands to Fetch Consumers More Rewards

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Global household consumer brands company Reckitt has partnered with shopper-rewards app Fetch Rewards to provide consumers with a new opportunity to receive loyalty benefits and earn rewards.

Shoppers can now earn rewards points every time they purchase products from select Reckitt brands, which include Airwick, Finish, Woolite, Resolve and Lysol Neutra Air. The Fetch Rewards app is free to download on the Apple App Store or Google Play Store.

"Loyalty and rewards apps are a rapidly growing opportunity to engage with consumers," said Chris Tedesco, general manager of U.S. marketing, hygiene at Reckitt, the No. 37 consumer goods company. "This partnership with Fetch reflects Reckitt's ongoing commitment to expanding strategic partnerships in digital technology in a way that allows us to meet more customers where they are. In a digital era where people increasingly desire flexibility, consumers will now be rewarded for choosing our brands regardless of where they shop."

[See also: RB Rebrands As Reckitt]

Fetch Rewards works directly with CPG companies, retailers and restaurants to give shoppers access to free rewards with every purchase of a participating product.  With this new partnership, Fetch shoppers will receive special offers and earn rewards when they purchase popular Reckitt brands.

The Fetch Rewards app in the U.S. has nearly 8 million active users. The app allows shoppers to accumulate rewards points by submitting pictures of any receipt  from any store or restaurant  and by linking eReceipts from online retailers. Points are then redeemed for free gift cards and other rewards, right within the Fetch app.

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