Data & Analytics

Inside Hershey's E-Com Grab with Consumer and Retail Analytics
Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver.
Integrating Technology for Frictionless Product Launches
With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
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Streamlining Product Launches to Deliver Against Today’s Pressures

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.
As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.
5 Questions with Frito-Lay CCO Mike Del Pozzo on its Snacking Super Bowl

Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.
Hankook Tire Powering Digital Transformation On a Global Scale

Hankook Tire is furthering its digital transformation with the help of a new analytics partnership.
How Burberry’s Digital Transformation is Driven By Consumer Experience

Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how.
Gong Cha Taps Predictive Analytics for U.S. Growth Strategy

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.
Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
CG Brands May Bring Joy Back to Marketing in 2021

If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.