Getting to the ‘So What’: Unilever’s Dan Cook on Democratizing Data for Actionable Insights

a large bridge over a body of water

Data democratization is a term that gets thrown around a lot in consumer goods, but translating it into an effective strategy that best utilizes people’s time can elude even the most experienced teams.

Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landscape in modern history.