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Data & Analytics

  • RSi Launches Solution to Measure Daily Digital-to-Store ROI

    Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.

  • PepsiCo Enlists Tool for Better Consumer Insights

    PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.

  • Top 10 Headlines of 2015 So Far

    What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).

  • Understanding Enterprise Demand Signal Management

    Read this whitepaper to understand what the demand signal management process should be so you dont get confused by vendors and make costly mistakes.

  • 2015 Retail & Consumer Goods Analytics Summit

    On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.

  • 2015 Sales & Marketing Report

    Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.

  • Cognitive Computing with Mobile: Are You Ready?

    NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.

  • Unilever Invests in Beacon Startup

    UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.

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