Kind Snacks Drives DTC Ordering Program

Nicole Gillo
Senior Editor
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Source: Path to Purchase Institute

Kind LLC has tapped OrderGroove to support its developing direct-to-consumer sales business.

OrderGroove's cloud software will power Kind’s subscription program and bolster shopper convenience through a predictive reordering experience. The OrderGroove Relationship Commerce platform integrates with the Salesforce Commerce Cloud.

“Kind was seeking a partner who could deliver a best-in-class technology platform and also offered a depth of experience in creating deeper and frictionless relationships with consumers,” said Jarid Lukin, the packaged goods maker's vice president of e-commerce. “With market-changing solutions that go the distance to predict a customer’s next moment of need, OrderGroove has demonstrated that they can be that strategic partner.”

“Kind is a leader in the healthy snacks category. They truly understand the criticality of developing direct-to-consumer relationships via frictionless experiences that make their customers’ lives easier,” said Greg Alvo, OrderGroove's chief executive officer. “It’s a real honor to partner with such a world-class brand as we help them scale their direct-to-consumer business to new heights.”