ARTICLES BY THIS AUTHOR
Spins Adds Health & Wellness Insights to BI Offerings
The additional attributes available on the Satori platform can enable a deeper understanding of nutrition, allergens and sensitivities.
New Salsify Platform Aims to Grow Sales on Amazon, Walmart
The PXM platform aids in the creation and syndication of product content on Amazon and Walmart, enabling brands to add immersive content across all SKUs.
Foot Locker, Nike Team to Elevate the Consumer Experience
The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.
IBM Drives Lenovo Call Centers with AI
The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.
Tate & Lyle Picks Nielsen for U.S. Analytics
The partnership will leverage retail measurement data, providing a clear and total store view into core business categories.
AI Can Help CPGs Find Growth Pockets, Report Suggests
New IRI report gives traditional companies advice on gaining share as small brands continue to encroach.
Pernod Ricard Renews Pact with Southern Glazer's
The latest contract in a decades-old partnership covers distribution in 35 states through 2024.
Gillette Lets Consumers Make 3D-Printed Razor Handles
Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.
Coca-Cola Makes Leadership Changes
The beverage company has revamped its senior leadership to support long-term strategic plans.